Thursday, September 27, 2012

iPhone users are better off with Apple Maps


Yes that is right, users of iPhones are better off with the in house mapping solution from Apple. Just not right now.
As a regular consumer this is of course an insane notion, you have the chance of getting lost or confused with the new maps app. That's how it is and it is what it is. You don't know what it is until you see what it is and sadly wee seen it.

Now that we've seen it directly are you seeing everything else? Regular consumers will not agree or relate to my opinions. Yes it is a fact that to the vast majority the iOS 6 Maps is a spectacular fail. I don't deny it I accept it.


"Sometimes it takes a step back to take two steps forward"



What I do not agree with in another light is a Mapping software that is better on one device than it is on another, Google Maps. Albeit this is a double edge sword philosophy.

You can agree to be a company that gives free software to everyone , open source, non restricted, total unchained freedom to users. You can even provide your software for your competitor and even have it as  a standard feature, sounds familiar right , sounds amazing in fact. You can say that your software is the best at what can do and it's free. There are restrictions to your software however only by hardware levels according to devices. Lets go with 3 levels of hardware and with two or three manufacturers. Google Nexus One(2010) made by HTC, Google Galaxy Nexus(2011) made by Samsung, Samsung Galaxy S3(2012) and the iPhone(2007), iPhone 4(2010), iPhone 4S(2011) and iPhone 5(2012).
It's hard to pick phones which use Android since there are so many, although there are few which are that good hardware wise and which are actually branded by Google which makes things kinda fair to compare.
You could pair them Nexus One vs iPhone 4, Galaxy Nexus vs iPhone 4S and Galaxy S3 vs iPhone 5. You then can compare the iPhone 3GS with its other iPhone brothers you'll see why this makes sense soon.

The first time Google was seen to have their Maps on a mobile multi touch device was on the iPhone. And it was wonderful, you could zoom in and out with the touch of your fingers man! And on a device that could fit in your pocket that was cool stuff , first on the iPhone in 2007 five years ago. Even though it was on the iPhone it was googles software. Just some software running on some hardware right? Happens all the time. Then some new hardware came out and google could do some new tricks like 3D buildings, Navigation with voice and visual guidance. Fantastic enhancements. Now we all know google loves their customers and that's why we've hit all these cool things to use , everyone can use them and best of all its free! Free for everyone! Where the hardware is available on the device you have everything. And not just one manufacturer takes advantage of this. HTC has a piece of the action, Samsung of course , Motorola yes , Acer , Asus , Panasonic, LG , Huawei , Sony. I'm just talking software and Apple is no exception not at all I mean they had it first , YouTube , Google Maps and Google Search built right in on the original iPhone. Google is concerned about their customers even if they use an iPhone. There's just one strange thing. Google Maps is not quite the same on the iPhone 4 as it is on the Nexus One which is in the se hardware tier I mentioned before. Neither is it on par on the iPhone 4S and the Galaxy Nexus. The fact is the original iPhone and the iPhone 4S has the exact same mapping Software that comes standard with the Hardware. And that went on for 5 years. And do not be mistaken in believing this is Apples fault here, Google Maps belongs to no one but Google. Ever since Android was acquired by Google and adapted for touch interfacing there has been some strife between Apple and Google , mostly from Apple. However the lack of features from Google Maps on iPhone since 2007 can be seen as the same conflict on Googles side. It is war on both ends and Google fought well , Trojan Horse style ladies and gentlemen. We could have seen improved Google Maps on iPhone years ago comparative to other devices such as the Nexus One and S3 with features like Turn by Turn Navigation but it was held back on Googles terms.

Here's an Article from TechCrunch
http://tcrn.ch/UJxEsK
Detailing a report from AllThingsD's sources that Apple requested turn by turn navigation from Google but were reluctant to "give up a key competitive advantage for Android. Google also wanted more control over Maps on iOS and its attendant features, including clear Google branding within the native iOS maps app, and the addition of friend-finding geolocation service Google Latitude. Apple didn’t want Google having so much access to users of its platforms, the report says, hence the eventually decision to part ways."

Double edge sword.

Google wanted more and Apple wanted more and neither were willing to compromise and in the end Apple customers were compromised.So Apple creates their own solution with technology acquired and agreements from other mapping specialists and ,on paper, has something truly exquisite that has most of the features it's been withheld from Google but unfortunately has fundamental problems.

It's better for Apple to have their own built in Maps software on the platform they created , iOS. It wasn't working either way with Google Maps as standard software. Yes, on the basic level, the maps were working without any hitches but it was behind on every other level with the lack of advanced features Google gave to its Android users.

For the first time in 5 years Apple has turn by turn navigation as a standard feature only because they did it themselves.Sometimes it takes a step back to take two steps forward and that's what Apple is doing and it will be better for us as consumers so that indirectly Google doesn't screw us. Google is making an app for iOS as they did with their YouTube app(which also never saw improvements), who knows when that will be released and with what features, we may not need it when Apple Maps is really ready.